What are YouTube Bumper Ads?
Bumper ads are six-second videos that are used to create awareness for a product or a service. YouTube Bumper Ads appear before a video and can not be skipped. This way people probably will watch the ad and keep the message, which is short but memorable, in mind. Companies use Bumper Ads to reach more people. Therefore those short ads have to be really special to catch the customers attention.
Here are three great examples for YouTube Bumper Ads.
This ad by SONIC just shows the main ingredients of their product. They present delicious looking cookies and icecream to make their customers crave the milkshake. Their ad makes the customer crave their product and it will stay in their mind how good the products of SONIC look like. The next time they will crave something sweet they maybe decide to go to SONIC because they still have that ad in mind.
The Renault Bumper ad uses the short time to show how easy and quick parking is with their new hand-free Parking option in the Renault Scenic. The short amount of time is a stylistic device used to show that parking won’t need much time as well anymore with the new Renault. This may stay in peoples minds and inspire them to seek more information about the new car.
Chips More uses their Bumper Ad to make you laugh, because in the first place you may be annoyed because they pretend that the video you wanted to watch does not exist, which could happen on YouTube from time to time. With the #takeiteasy they tell people to not get upset to quickly. The ad definetely creats awareness for their cookies and indicates that the company is very modern with a great humour.
Charis Liebert 